Custom tree cladding for Unicoz: before / after
How do you turn an existing feature into a genuine outdoor communication medium? In the Netherlands, Unicoz wanted to wrap a tree to create an original display promoting a school.
To meet this unusual request, a custom 2 × 2 × 2 metre freestanding structure was designed around the tree, with one key goal: an installation that would be visible, suited to its surroundings and durable enough for outdoor use.
This kind of project shows Isermatic’s expertise in custom fabric tensioning systems, for standard projects and more unusual configurations alike.
The need: turning a tree into a communication medium
The starting point of the project was original, to say the least: using a tree as the centrepiece of a communication display for a school.
The challenge was to create custom outdoor advertising cladding that could fit around the tree while offering a large enough surface to showcase the school’s visuals.
Beyond the aesthetics, the project above all needed a structure that could stand on its own without relying directly on the existing feature.
The main challenge: designing a long-lasting freestanding structure
The main technical constraint was to design a freestanding structure 2 metres on each side, sturdy enough to hold the cladding while being suitable for a long-term outdoor installation.
The choice fell on the P100 tension profile for frames and freestanding structures.
With its 100 × 100 mm section, the P100 is designed for both indoor and outdoor use. Its design makes it possible to build large frames and freestanding structures, as well as custom cladding and volumes.
Its various tension grooves also offer several options for positioning the fabrics to suit the project’s constraints.
This modularity made it a particularly good fit for creating a custom volume around the tree.
Before / after: a complete transformation of the space
Before the installation, the tree was simply a natural feature of its surroundings.
Once completed, it becomes the focal point of a genuine communication display. The fabric-clad cube structure creates a large visual surface that promotes the school in an original way.
The result shows that an existing feature, however unusual, can be built into a custom large-format communication solution with the right structure.
More examples of configurations and applications can be found among Isermatic’s tensioned fabric projects.
Why use a freestanding structure for this type of project?
A freestanding structure has several benefits for outdoor cladding projects:
- it creates a display that is independent of the feature being clad;
- it adapts to specific configurations and dimensions;
- it offers several surfaces that can be used for communication;
- it can take custom tensioned fabrics;
- it allows long-lasting installations for outdoor communication projects.
For the Unicoz project, the 2 × 2 × 2 metre structure created a genuine communication volume around the tree.
Depending on the project’s needs, Isermatic also offers a range of fabric tensioning solutions and aluminium profiles to meet constraints of format, use and environment.
The P100 for custom cladding and structure projects
The Isermatic P100 is particularly well suited to building freestanding frames and cladding, structures and large-format volumes.
Its design allows outdoor use as well as the creation of freestanding tensioned fabric structures, making it a relevant solution when traditional displays cannot meet the project’s constraints.
This versatility meets a wide range of needs: event communication, architectural cladding, outdoor display or custom advertising displays.
Professionals with similar challenges can also explore Isermatic solutions for custom communication projects.
Have an unusual feature to clad or a tensioned fabric structure project? Contact Isermatic to find the solution best suited to your constraints and your communication.
