Lightboxes or traditional displays: which should you choose?
Grabbing attention has become a real challenge for companies, brands and shops.
Whether you want to stand out at a trade show, in a shop or with a sign, two solutions lead the way: the lightbox and the traditional display.
Both have their advantages, but lightboxes are an effective tool for standing out. Here is why!
1/ A lightbox gives you maximum visibility
Unlike a traditional display, whose visibility depends on the light, the main strength of a lightbox is that it can be seen day and night!
Thanks to their light source, lightboxes naturally draw the eye.
That is a big advantage for shops, restaurants open in the evening, and all kinds of signs, to name just a few examples.
2/ A lightbox projects a modern, professional image
As well as greater visibility, lightboxes enhance your brand image.
Choose modern, attractive, professional communication with fully custom designs.
Lightboxes can be:
- Used indoors and outdoors.
- Made in several sizes.
- Single- or double-sided.
- Fixed to a support or recessed.
Read our complete guide to LED lightboxes!
3/ A lightbox does not use much energy!
Lightboxes use low-energy LED lighting: up to 80% less electricity than traditional solutions.
This cuts costs and also reduces your company’s carbon footprint.
LED lighting has a long service life, so it needs replacing less often and creates less waste; it also comes with a 5-year warranty!
4/ What about traditional displays: what are the advantages?
Traditional displays still appeal to many professionals because they are simple and accessible.
Here are some of their advantages:
- Lower upfront cost: a traditional display is generally cheaper to produce and install than a lightbox. It is a good fit for a one-off communication campaign.
- No power supply needed: unlike lightboxes, traditional displays need no wiring. This solution is perfect for spaces with no power source nearby.
- Simple, understated look: some brands want discreet, authentic communication, and a traditional display can feel more in keeping than an illuminated one.
- Compliance with local regulations : in some towns, outdoor lighting is restricted by planning rules. A traditional display is a compliant alternative that keeps you visible without breaking the rules!
The choice between a lightbox and a traditional display depends on your business, your location, your goals and your budget.
For striking, visible and professional communication, choose an illuminated display!
