Urban advertising: effective communication

Posters are a medium often used by professionals. Valued for their high visibility, posters have won many people over in communication campaigns. Indoors or outdoors, posters suit every environment and can also be used for urban advertising.

POSTERS: A LARGE-FORMAT COMMUNICATION MEDIUM

Posters are often used on large-format media to make communication visible to everyone.

URBAN ADVERTISING: COMMUNICATION THE PUBLIC CAN SEE

Advertising on street furniture is increasingly popular, because it puts communication in full view of the public. It can be used, for example, on bus shelters or on freestanding street panels known as “lollipop” signs. It is a real asset for professionals who want to be seen by the public. Lollipop panels are sought-after spots for communication campaigns, as they are visible to everyone. In town centres, this type of poster has a real impact on passers-by.

BUS-SIDE ADVERTISING: COMMUNICATION ON THE MOVE

Advertising on the side of a bus is a space much sought after by professionals. It gives great visibility during a communication campaign. And because the bus moves around, the advertisement can be seen by a great many people.

Bus-side posters are a real asset for professionals who want to make a product or new service known. City buses often carry advertising from large groups or well-known brands. Why not yours?

THE 4 x 3 POSTER: GOING LARGE-FORMAT TO GRAB ATTENTION

The 4 x 3 poster is the best-known format among the general public. Outdoors, it gives a brand unbeatable visibility. Its main purpose is to communicate on a large scale and then encourage consumers to visit the shop. Professionals like using this medium to showcase a company’s services and activities.

USING POSTERS ON SMALL-FORMAT MEDIA

ADVERTISING POSTERS: GOING SMALL-FORMAT INDOORS

Posters are often used to promote something new, such as a product or an event. Small or large, a poster gets noticed and draws the eye. The advantage of this medium is that it can be used both indoors and outdoors, which makes it very relevant for professionals. In a restaurant, for example, an advertising poster can promote the dish of the day, so that everyone there knows about the special offers.

DECORATING PREMISES WITH DECORATIVE POSTERS

For a company, having decorative media on its premises is essential. A decorative poster lets you personalise a room in the company’s colours and add some originality. It is ideal for bringing an original touch to a business. In a restaurant, for example, it can be used to showcase dishes on the menu.

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Isermatic Systèmes is a true benchmark and the market leader in fabric tensioning. For years, we have been offering our customers innovative, original cladding and communication solutions. Showcase your image the way you want, with no limits on size or shape, with our large-format displays! Discover genuinely easy installation and attractive systems designed to meet your communication needs.